School of Visual Arts will honor designer and educator Louise Fili with the 28th annual
Masters Series Award and Exhibition. “The Masters Series: Louise Fili” will be the first comprehensive retrospective of the designer’s influential career and include her book jacket, branding, food packaging and restaurant identity work. The exhibition will be on view from October 14 through December 10 at the SVA Gramercy Gallery, located at 209 East 23rd Street.
Louise Fili is probably best known for the food and hospitality branding and packaging work she has done through her eponymous design studio, founded in 1989. Her wine bottle and jam jar labels, cookie and cracker boxes and coffee bags can be found in countless pantries and shops, and her visual-identity work has defined the look of dozens of popular bakeries, cafés and restaurants.
But her design career, begun in the 1970s, encompasses much more. For 11 years, Fili was art director at Pantheon Books, where she designed more than 2,000 book covers. Logos that she has created include redesigned marks for the Good Housekeeping Seal of Approval and Paperless Post. Her past and present clients include Hyperion Books, Rizzoli, Sarabeth’s, Tate’s Bake Shop, Tiffany & Co., Williams-Sonoma and the U.S. Postal Service. She has authored or co-authored more than 20 books on design and typography is a longtime faculty member of SVA’s BFA and MFA Design departments.
http://www.sva.edu/events/events-exhibitions/the-masters-series-louise-fili
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